I’m an independent creative director, leader, and writer with 23 years of chops based in San Francisco. I’m currently taking on new clients, so let’s chat.

For the last two years or so, I’ve mostly been helping make films at Airbnb. Before that I spent nearly 7 years on staff at Apple on the esteemed iPhone brand team. I launched multiple iPhones, iPads, and Apple Card. And made spots, product films, reveal films, social campaigns, keynotes, and websites.

I learned the ropes as a creative director in New York at R/GA, BBDO, Grey, and Cliff Freeman. And contract CD at Google Creative Lab.

I have hardware in a storage closet. Cannes, One Show, D&AD, AICP, Andys, Clios, Communication Arts, Webby’s, Tomorrow Awards, FWA, Creative Review, SXSW, London International Awards. My work is etched on the sidewalk on New York’s Advertising Walk of Fame on Madison Ave.

Way back in 2002, I wrote the original line and campaign “What happens in Vegas, stays in Vegas,” for the city of Las Vegas with a former partner, at agency R&R Partners. It’s one of the most famous ad lines in history. I no longer keep track of where it shows up in culture. We celebrated a 20th anniversary with a television interview, and have a chapter in James Patterson’s 2024 book, titled ‘What Really Happens in Vegas.’

In 2023 I was honored at the University of Colorado commencement speech alongside Apple co-founder Steve Wozniak, South Park creators Trey Parker & Matt Stone, and jazz legend Glenn Miller, for cementing my place in Buffs history with the Vegas tagline.

I also mess around with Future Moves, a small clothing brand inspired by Earth and all things good for Earth.