Jason Hoff works at Apple, in Cupertino.

Before Apple, he spent the majority of his 17-year career in New York. Most recently as a creative contractor at Google Creative Lab. And before that, as a creative director at R/GA and Grey. He's also worked at BBDO, Cliff Freeman, R&R Partners and DeVito/Verdi. For seven of those years, he worked alongside his former creative partner Colin Kim.

Jason has been recognized by Cannes, One Show, D&AD, AICP, Andys, Clios, Communication Arts, Webbys, Tomorrow Awards, FWA, Creative Review, SXSW, London International Awards, and more.

His work is inducted into the Advertising Walk of Fame on the street on Madison Avenue, and is part of a permanent collection at the Museum of Modern Art.

Way back in his first year in advertising, Jason penned the now famous tagline “What happens in Vegas, stays in Vegas,” for the city of Las Vegas, with a former partner. It's one of the most recited and beloved taglines in the history of advertising.