Las Vegas: What Happens in Vegas In 2003, I wrote and launched the original "What happens in Vegas, stays in Vegas" line and campaign with former partner Jeff Candido, at agency R&R Partners. The line is now one of the most recounted lines in the history of advertising, appearing throughout pop culture. It was made into a Major Motion Picture starring Cameron Diaz, mentioned by President Obama, Hunter S. Thompson, spoofed on The Simpsons, Saturday Night Live, The Oscars and MTV Movie Awards, written as a song by Usher, and inducted into the 2011 Advertising Walk of Fame on the street on Madison Avenue to name a few. In 2023, I was the subject of a chapter in celebrated author James Patterson’s What Really Happens in Vegas, a biopic history of the city.
Role: Line, concept, scripts, production
Director: Bryan Buckley
20th Anniversary In 2023, the city celebrated the 20th anniversary of the campaign. Fox 5 Vegas interviewed Jeff and I for some nostalgia.
Banned from Super Bowl XXXVII: The ad that started it all. The NFL wouldn’t allow it to be run during gameplay, but it topped the USA Today ad lists anyway. As another saying goes, the rest is history.
