Nike: Play With Heart
In the 2009-2010 season, Nike asked LeBron to inspire young players to play as he does. Our Play With Heart experience taught them his virtues, encouraged them to pledge their heart to the game, and invited them to find local games to put their pledge into action.
Inspiration Film
We made a film to inspire his fans to sign up to emulate him.
Website
The site teaches LeBron's best traits, asks users to pledge their heart to the game, and encourages them to share that commitment and find local games to put it into action.
Awards
2010 Webby, Nomination