Apple: Environment
For Apple's Environment campaign, the idea was to show the crazy questions Apple asks about the environment, because that’s how we make big changes in the world.
Apple Campus Posters
Campus posters explained our efforts answering big and sometimes crazy environmental questions.
Posters In-Situ
Placement of Apple Campus posters.
Environment Site
Apple.com described in detail all our efforts for the planet.
Keynote
Lisa Jackson is the head of Environmental efforts at Apple. We wrote her keynote in the spirit of the campaign message.
Apple Watch
On Earth Day, we challenged millions of Apple Watch owners around the world to complete a 30-minute outdoor activity.
Retail
In Apple Stores, Apple devices displayed screensavers with our campaign aesthetic.
Tim Endorsement
Tim endorsed the campaign message and Apple's ambitious plans on stage and in a tweet.
