Apple Card: Launch
For the launch of Apple Card, the idea was to clearly define why Apple’s credit card is different. We created a reveal film, a product film, crafted the keynote narrative, designed the product page on .com and packaging for the physical card, and released broadcast and social advertising.
Apple Card: Reveal
Apple Card: Product Film
Apple Card: Broadcast
Apple Card: Keynote
The section starts at 27:00.