Apple Environment: Ask crazy questions.
Role: Leadership, concept, copy
Campaign We made films, campus posters, an interactive site, and retail signage.
Environment Site Apple.com went deeper on the story.
Keynote Lisa Jackson is the head of Environment at Apple. We wrote her keynote with the campaign message.
Apple Watch A worldwide challenge on Earth Day.
Retail Campaign screensavers in Apple Stores.
Tim Cook Tim endorsed the campaign in a tweet.