Nike The Film Room Nike wanted to teach today’s best basketball moves to the next generation of young basketball hopefuls. We created the Nike Film Room: part algorithm, part green screen, 100% education. The Film Room deconstructed the kids’ basketball movements on-site, and created posters of their moves to the basket. In minutes, we presented them with their very own personalized, 18 x 24” Nike poster starring themselves. We showcased the idea at the world famous Rucker Park in NYC.
Role: Leadership, copy, production
Awards:
2011 Gold Andy, Reset 2011 Cannes Titanium and Integrated, Shortlist
2011 Cannes Titanium and Integrated, Shortlist
2011 Cannes Bronze Lion, Outdoor
2011 D&AD In the Book, Branding
2011 Gold Clio, Innovative Media
2011 AICP NEXT Award, Experiential
2011 Creative Review, Best in Book 2011
2011 One Show Interactive, 3 Merits
2011 Tomorrow Awards, Shortlist
2011 Gold Jay Chiat Award, Creative Technologies
2011 Gold London International Awards - Environmental
2011 Gold London International Awards - The NEW Category
2011 Gold London International Awards - Sports
We made a desktop and mobile app version of Signature Moves, so you can learn moves of the pros.
Some print designs to extend the campaign.
